From Family Mantra to Social Commitment
By Chelsea Chambers
We’re here to make goods for the good times, and rally you, to have All Rad Days.
– All Rad Days
Yes, times are crazy right now. Yes, things are more than a bit unpredictable. And yes, every one of us have been pushed and pulled in ways we never thought we would be. But through all of this strangeness, it is imperative that we remember that in each of us lives an unwavering capacity to adapt, overcome, and to fully thrive.
April Froke and her family of four (husband, Mark, and children, Keegan and Hudson) have been determined to have “All Rad Days” as they go about their daily lives. And what started as a simple family mantra to keep spirits high has transformed into a business and social commitment to “environmental stewardship and rad-ventures.” All Rad Days has evolved into a way of life, to strive for greatness, take care of yourself and your community, and of course to have all the raddest of days!
At the start of the pandemic, the Froke family decided to take what they had and make something bigger out of it. “With my background as a graphic designer and previous apparel-design experience, it gave us an advantage to coordinating a first collection of goods,” April shared with us.
The family now has a vast assortment of goods for sale, from skateboards and coffee mugs to playing cards and candles, All Rad Days serves as a constant reminder to try to make every day a rad day! We cannot wait to get our hands on one of their dry bags and “stay rad” throw pillows!
“By far the best opportunity has been to foster a sense of community and see the happiness we can bring to people. Whether it be the annual Wiffle Ball game we put on or the Adopt a Highway cleanup or just people’s genuine reaction to seeing RAD and the smiles it brings makes all the efforts worthwhile,” April said. “True friendships have been made and memorable experiences are just beginning.”
When the Frokes aren’t designing new goods and finding new ways to support their community, they are enjoying the Idaho wilderness. Their family is big on “snowboarding, camping, mountain biking, exploring, fishing, cooking and just trying to create rad times with friends!”
All Rad Days would like to remind everyone to keep their heads up and enjoy the ride. Feel free to shop at allraddays.com and use coupon code EAGLEISRAD for 25% off your purchases.