Boise Outdoor Goods Retailer Lone Cone Lands on Inc. Magazine 5000 List

While Supporting Idaho Public Lands, Company Sees Astronomical Growth

By Tartan Bee Communications

This is the second year in a row Boise’s Lone Cone made Inc. magazine’s list of the 5,000 fastest-growing private companies. Ranked 895 this year, Lone Cone experienced a whopping three-year revenue growth of 495.4%. Lone Cone is an Amazon Marketplace retail partner, helping top outdoor products brands navigate the complex wilderness that is Amazon.

CEO Ken Johnson and COO Annalisa DeMarta founded Lone Cone in 2009 in Rochester, New York. Taking their inspiration from enjoying outdoor recreation, the husband-and-wife-team moved to Boise in 2014, deeming themselves “fierce advocates for Public Lands in Idaho and beyond.” Lone Cone employs nine people, renowned for their attentive customer service, and for carrying top brands like Arc’Teryx, NEMO Equipment, Deuter, La Sportiva, Badlands, Salomon and many more.

“To once again be honored as part of the prestigious Inc. 5000 list is thrilling to us,” said Johnson, also a member of the Idaho Outdoor Business Council. “We moved Lone Cone to Idaho because this is a state adamant in supporting its local businesses, and dedicated to conserving public lands for generations to come—a perfect mix for our growing company.”

While Lone Cone makes waves throughout the US, they actively focus their energy back into our community and public lands, supporting a variety of conservation organizations—whether by donation or attending rallies—such as Idaho Conservation League, Conservation Voters For Idaho, Backcountry Hunters and Anglers, Trout Unlimited Ducks Unlimited, and Snake River Quail Forever 3208, among others. “To be a successful outdoor company,” said Johnson, “we also need healthy public lands, wildlife, and the right to conscientious outdoor recreation. It’s all one in the same.”

Alongside products from leading outdoor brands, Lone Cone has launched their own line of gear they hope will inspire more to get outside—waders for kids and adults, and children’s lunch boxes, backpacks, and rain boots, with all prints illustrated by local Boise artist Julie Green.

“It’s everything we love about Boise,” said COO Annalisa De Marta. “The culture, creativity, and outdoors—it’s all packed into these rain boots and romping in puddles with kids across the country.”

DeMarta doesn’t see their growth slowing any time soon. “We’re still a pretty young company,” she said. “It would be an honor to place on the list again, but no matter what, we’ll be here in Boise, developing quickly and with good purpose—to keep people active and preserve our public lands.”

For more information, visit or call them at (208) 789-4424. Their offices are located at 406 South 3rd Street in Boise.









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