International fashion designer, Kerry Jolna of Bella Dahl

You truly never know where your next big idea is going to come from. And sometimes, the greatest things have the most humble beginnings. For Kerry Jolna and his colleagues at Bella Dahl, that was exactly the case.

Bella Dahl started in my three-car garage with three people and has grown into a worldwide distributed brand,” Kerry shared with us. “My family was in the retail apparel business for many years. I worked my way through high school and college in men’s retail apparel stores.”

And so, from working his way through school to a garage-born brand, Kerry—founder and CEO of Bella Dahl—continues to promote the company mission: Soft on you, softer on the planet. And true to their word, the Bella Dahl brand creates its own fabric, prints, styles, and washes to create an entirely original experience for its customers. They pride themselves on “traveling the high road” for their clothing, with responsible and sustainable product sourcing.

It’s truly refreshing to see a company that puts their consumer satisfaction first, rather than always looking to save a buck.

“All end result products must be extremely soft in order for the consumer to enjoy wearing it; and all decisions on product and brand are made with the highest integrity level considering consumer over profits.”

Sofia Vergara wearing Bella Dahl

Let’s say that again: Consumer. Over. Profits. Music to our ears!

“We take pride every time you put on our clothing and notice how great it looks and feels! Each piece is designed for comfort and easy care for an everyday look. At Bella Dahl, we’re committed to working towards a softer future. While we aim
to create beautiful pieces, we also prioritize ethical practices
and mindful choices to help lower the impact our clothing
has on our planet.”

But Kerry doesn’t take all the credit, or even most of it!
“We have an organization with some of the most talented
people in the apparel business,” he said with pride. “Which allows us to create the success of growing the company dramatically every year.”

When he’s not expanding his globally renowned fashion brand, Kerry—founder and CEO of Bella Dahl— likes to spend his time with his family in Eagle golfing, playing pickleball, or honing his wine expertise.

To Bella Dahl can be found online at as well as 1500 stores worldwide. From stylish jumpsuits to dresses for every occasion, Bella Dahl truly has it all. Check out the Eagle Idaho locations Intuition Boutique at 94 N Fisher Park Way, Suite B, as well as ZuZu’s Petals at 463 S. Academy Lane.








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