The New Wave of Fashion

EM Visits with Two Local Boutiques and Talks Shop and What’s on Trend


Hally and Heidi of Intuition: The Art of Apparel, a new retail clothing store in Eagle, reminisce about how they met, and about the choice of their store’s name. It wasn’t long after meeting through a friend, they connected both their dreams of opening a clothing store. When looking for that special location, they crossed a sign that read Intuition and knew that this was the perfect name for their new establishment.


This Eagle, Idaho boutique is warm and welcoming, with elevated lines of contemporary clothing for all types of women. “We are providing special pieces for every moment of our client’s day and life,” said Hally. “We can intuitively help our customers to feel comfortable and stylish while helping them be on trend!” said Heidi. We have a wide variety of clothing
from Boys Lie to Bella Dahl to SPRWMN. Elevated streetwear is very on-trend, with the ability to go from day to night. Easy, comfortable, and stylish all through your day!


94 N Fisher Park Way Ste B Eagle, @intuition.eagle 208.370.5003

Zuzu’s Petals

Kelli of Zuzu’s Petals blushes as she discusses the origin of the name. “My husband proposed to me while watching ‘It’s a Wonderful Life,’ our favorite movie.” The daughter ‘Zuzu’ and the ‘Petals’ in George’s pocket reference a tale of what life would have been had he never existed. The story reminds us to be grateful, to enjoy moments that bring us comfort and joy – and in relation to fashion, make us feel pretty like the flower in this wonderful life.


Zuzu’s Petals in Eagle, Idaho has specially curated, high-quality women’s lifestyle clothing and accessories – even shoes. Kelli explains, “Looser fitting denim, detailed denim, mini/maxi skirts, and sheer fabrics are in.” Her brands include, Paige, Rails, Splendid,
7 For All Mankind and more.


6700 N Linder Rd Ste 168 Eagle/Meridian, @zuzuspetalsidaho 208.576.7370








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